Influence of Mobile Technology

Mobile Technology is a term used to describe various communication technologies which have rapidly revolved over the past few years.  Innovation of technology and mobile computing has recently become the latest trend.   It has significantly touched all areas in people’s lives nowadays.  

Furthermore, mobile technology serves as the avenue to enhance your businesses and other areas and gives the user the capability to innovate their own areas of concerns or businesses. However, it is also rather important that there is a proper integration of the business process to what has influenced it. 

It is not debatable that technology amplifies potential business gains and reduces risks in business endeavors. It is highly noticeable that technology is now leading the path for all business industries, and other aspects in the society.  In fact, mobile technology has touched not only the area of business, but also other areas as well like education, government and most especially, the media, which has been the most influenced area in terms of mobile technology.  Because of the influence of mobile technology, we can find that movies, games, banking, blogging, and reading e-books, etc. are now becoming the trend in mobile computing. 

One significant area of development that the mobile technology enhances is that of communication which is very essential in businesses, social media, education, finance and other areas worthy of attention.   

Communication helps to accelerate all of these processes, thus saving time, energy and money as well. 

Adhering to mobile technology gives you the potential opportunity to gather more clients into your chosen business, thus, putting your business to the next level.  Being well connected through mobile communication is an offshoot of mobile technology nowadays. It is indeed a very important aspect to the improvement of your career since anybody can access your businesses from anywhere anytime.

Technology today has totally gained a giant leap in terms of success.  It guarantees your device’s capacity and thus, giving your business career and other areas of concern, a sure domain.  Some common questions asked by business people are how does the mobile technology virtually change the business enterprise and what is the best mobile application that is relevant to their businesses.  The answers to those questions depend on what technology and specific industry they are involved in.  In business offices, they must focus on mobile communication since their line of industry deals with various communication projects.   

In businesses like banks and other finance organizations, they must focus on specific mobile applications that cater to financial aspects.  There are also specific types of mobile applications that are suitable for the education industry.  In terms of gaming and entertainment, there are a lot of various types of applications that promise to give a whole lot of enjoyment ranging from music, games, and other activities created for the enjoyment of all the internet users.

Interestingly, some companies do have the list of benefits the mobile technology gives to the company.  One of which is the fact that mobile computing gives the enterprise the flexibility that leads to quicker results and responses in communication – be it interoffice or among various related companies.  Some great areas of concern that is addressed by the fast mobile technology is the easy access to confidential resources and the flexibility of communication that entails important decision making processes.  These are the key areas that would lead the organization to grow. 

In summary, MobileTechnology is rapidly growing significantly.  Millions of people are doing more and more research on their mobile gadgets and other stuff than ever before to find deals, coupons, bargains, and product reviews.  In addition to doing mobile stuff like research, gaming, business, and education, people have been focusing on mobile commerce transaction, like mobile banking and other business transactions. Mobile technology is definitely here to stay and would continue to lead the industries towards the progressive path. 

Effective Ways to Market Your eBook

Whether you are an eBook writer or a publisher, your concern should always be how to market your eBook effectively.  The success of your book depends on how effective you market it in the first place.  Here are the six simple, yet highly effective ways to market your eBook:

1.       The most important thing to consider is to know your target audience. eBook readers who are looking for specific topics would like to read up on the topic first and see if they can get it for free.  You can get a potential buyer by giving them a piece of important information but leave them wanting for more which you can provide straight away with the link at the bottom of your article.

2.       Another way is to market your eBook is to use search engine optimization. It is an excellent way to get targeted traffic. It is best to get to prompt the consumers first by getting your website to the first page of Google for the keywords related to your eBook and generally, more traffic makes more sales.

3.       Utilize pay per click marketing.  It is the strategy of putting your advertisement such as a picture but will probably have a few lines of text on Google searches and other websites. Using this strategy can get your website on the first page of Google while doing away with SEO and onto other websites with the same topics.

4.       Ask your Friends and Contact List to Advertise Your eBook

You can ask your friends in email, twitter, facebook and other networking sites to advertise your eBook.  In this way, you can save money but can effectively advertise your book.

5.       Put a Link or Notice on the Front Page of Your Blog

It would sound so easy or a “no brainer,” but readers do sometimes overlook your eBook advertisement.  It is a very good idea to post a clickable picture of your book at the top of your sidebar so that it will show up in all the pages of your site. 
 

6.       If you are a member of various writers’ forum, be sure to always update your signature with links that directly redirect them to the pages of your eBook.  Make a catchy advertisement that says your eBook is now available and is a limited edition or offer, so they must hurry!

Is There Hope In Doing Perfect Research?

If we are to deal with such an interesting question in writing, we need to revisit our knowledge on what research is first and understand the real context of the question.  There is always a danger of misconceptions that would eventually result to not answering the question appropriately.

Based on a dictionary definition, research can be defined as the search for knowledge, or any systematic investigation to establish novel facts, solve new or existing problems, prove new ideas, or develop new theories.  It is a process of investigation or an examination of a subject from different points of view.  Research is the way you educate yourself (Online Library Center, 2012).

      
      According to Griffiths (1998, p97), there is no hope of doing perfect research. I do not concur with Griffith within that context up to a certain point. You see, research itself is scientific and thus truthful in a specific period of time, specific people involved, and to a specific situation. We call it scientific because before we can come up with a complete research, we have to pass through a lot of things and we have to exert a lot of effort, concentration and nights and nights of burning the midnight candle.  This is in accordance with the fact that we have to consult other experts and statisticians to validate our research before any body can claim that they have done a research or more so, publish it. In this context, I can say that a research is perfect in a specific area of knowledge, audience and time frame.

On the other hand, I agree with his contention regarding the impossibility of doing a perfect research in a different context that contrasts my first contention.  I would like to put a perimeter to this context and emphasize the first contention that I stated in the first paragraph.  Although research is perfect for a specific area, time and audience, all types of researches would need to be revisited.  Meaning, for example, though you have researched in this specific problem last year, you can always revisit it and do another research, which could be of almost the same topic but with different variables and respondents.  Since change is the only permanent agent in the world, this would always remind us that situations change or vary, thus we need to conduct researchers continually.

If we stop searching for knowledge by not continually conducting researches, the world then, would not develop.  Simply put, if we deem a specific research as perfect, then we will not look for more innovations and will not hunger for development. If researches were perfect, people will not conduct other researches to follow it through. As a result, knowledge will have several limitations, and we will have extremely limited opportunities for improvement. In summary, if researches were perfect, there would be no opportunity for improvement, knowledge will be limited, and life would be much more difficult for individuals.

Let’s take a look at very familiar and concrete examples why a certain research is not perfect in a sense that it is not applicable to all time and all situations.  It is a very common knowledge that the first telephone was invented by Alexander Graham Bell in 1876 at the age of 29.  Alexander Graham Bell might easily have been content with the success of his telephone invention. His many laboratory notebooks demonstrate, however, that he was driven by a genuine and rare intellectual curiosity that kept him regularly searching, striving, and wanting always to learn and to create. He would continue to test out new ideas through a long and productive life. He would explore the realm of communications as well as engage in a great variety of scientific activities involving kites, airplanes, tetrahedral structures, sheep-breeding, artificial respiration, desalinization and water distillation, and hydrofoils (About.com.Investors, 2012).

If the researches conducted by Sir Alexander Graham Bell were perfect, we would not find other ways and means to come up with new development through conducting other researches in relation to the previous ones.  Now let’s consider the case of the invention of the cellular phones. Doctor Martin Cooper, who is currently the CEO of an antenna corporation, invented the modern cell phone when he was the Director of Research and Development at Motorola. Before the invention of hexagonal cells, however, the military and some wealthy individuals and businesses relied on radiophones. These phones required a large backpack device to transmit the phone’s signal to a nearby station. With the invention of hexagonal cells in the late 1940s, radiophones were rendered almost completely useless.   After 1973, cell phones took off slowly due to their large size, high cost, and relative uselessness for most individuals. The mid 1980s brought about fully automated cellular networks that mildly decreased the price and increased the amount of people using cell phones in their cars. It was not until the early to mid 1990s that cell phones were made small enough and cheap enough to appeal to the average consumer (Tech-Faq.com).  These series of continual improvisations of inventions prove that a particular research is never perfect in such a way that we always find new answers to emerging questions through the conduct of research.

Another example to illustrate this would be the research that I conducted myself entitled “Leadership Styles of Managers and Performance Effectiveness of Employees of DMMA College of Southern Philippines,” last semester in my Master’s Degree which I submitted to the University of Southeastern Philippines in order to finish the course Master in Public Administration just last semester 0f SY 2011-2012.  The purpose of my research was to either prove or disprove the “path-goal theory” which is also known as the theory of leader effectiveness or the path-goal model.  This theory was developed by Robert House in 1971.  The theory states that the leader’s behavior is contingent to the satisfaction, motivation and performance of his subordinates, thereby affecting their performance effectiveness in the organization.  This specific theory was proven true in my research.

      
      However, this doesn’t mean that I will not conduct any more researches in my organization with regards to the performance effectiveness of the employees.  This just means that in that particular period of time and respondents and during that particular situation that my research could attest its truthfulness.  I or anybody else can conduct a research to follow up, strengthen or to even disprove my research. Hence, the notion of “no research is a perfect research.”

To conclude, like Griffiths, I also believe that there is absolutely no hope of doing a perfect research. But I would like to emphasize that researches are valid in its specific perimeter which considers time, people and the situation. However, since research is a continuous process with the intention of improving or changing previously proven theory, we shouldn’t stop in there. In most cases, new researches can modify previous researches by improving them, thereby making life easier for mankind. In a nutshell, research is an ongoing process—a process that will continue for ages due to humans’ quest for knowledge and hunger for new developments and innovations.

References

About.com.Investors. Alexander Graham Bell – Biography. Retrieved March 5, 2012.

Cervales, Ma. Anita P. (2011) “Leadership Styles and Performance Effectiveness of the Employees of DMMA College of Southern Philippines.” University Research. University of Southeastern Philippines, Davao City.

Online Library Center. Retrieved:  March 4, 2012 6:15A.M.

Tech-Faq.com. Mobile Telephony. Retrieved March 5, 2012.

The Merriam-Webster Dictionary. New ed. 2007. Print.

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my thesis abstract

ABSTRACT

CERVALES, MA. ANITA P.  College of Governance, Business and Economics, University of Southeastern Philippines, Obrero Campus, Davao City, Philippines, October 2011,  “LEADERSHIP STYLES OF MANAGERS AND PERFORMANCE OF EMPLOYEES OF DMMA COLLEGE OF SOUTHERN PHILIPPINES, DAVAO CITY”.

Adviser:  Velouna R. Perez

          This study aimed to determine the leadership styles of the managers and performance of the employees of DMMA College of Southern Philippines.

          What are the leadership styles ascribed by the managers of the college?  What is the level of performance effectiveness of the employees?  Is there a significant difference in the performance effectiveness of the teaching and the non-teaching staff?  Is there a significant relationship between the leadership styles of the managers and the performance effectiveness of the employees? Do the leadership styles of the managers influence the performance effectiveness of the employees?  These are the questions that the researcher wanted to find out in this study. 

Survey questionnaires were administered to 134 employees of the college of whom 91 are teaching staff and 43 are non-teaching staff.  

The researcher made use of Frequencies and Percentages in determining the demographic profile of the respondents.  Mean was used to determine the levels of the leadership styles of the managers and the performance effectiveness of the employees of the college.  T – Test was used to determine the significance of the difference in the levels of the leadership styles ascribed by the managers and the performance effectiveness of the employees as perceived by the respondents.  ANOVA was used to determine the significance of the difference in the performance effectiveness of the employees when grouped by teaching and non-teaching category.  Pearson Product Moment Correlation was used to identify the significant relationship between the two variables.  Regression Analysis was used to identify whether the leadership styles influence the performance effectiveness of the employees.

          Results revealed that the managers of the college mostly ascribe servant leadership and situational leadership in dealing with their employees.  The research also manifested that among the four indicators in the performance effectiveness of the employees, the item stable policies and programs got the highest weighted mean which revealed that the employees are confident that the college has stable policies and programs.  The study also revealed that there is no significant difference in the performance of the employees when grouped according to the category of teaching and non-teaching staff.  Furthermore, it revealed that there is a significant relationship between the leadership styles ascribed by the managers and the performance effectiveness of the employees.  Finally, it revealed that the leadership styles of the managers influence the performance effectiveness of the employees of DMMA College of Southern Philippines.